To keep up with jet-setting customers, accommodation platform Booking.com has to make sure its marketing strategy is underpinned by savvy media planning that meets its audience wherever they are, and gets them to where they're going. Enter YouTube, which the brand has chosen as its preferred partner for social media content. This session will explore how Booking.com is using YouTube to engage with holiday makers and accommodation partners, and how it's working with creators to amplify its video messaging.